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Shoe lovers rewards FAQ

  • How do I sign up?
    • New members can register in-store or online (link).
  • What is the Shoe Lovers Rewards program?
    • A program that rewards you with points for each dollar you spend at any of our stores. Points can also be used towards Shoe Lovers Rewards Certificates on
      future purchases.
  • Are there different kinds of memberships?
    • Yes. You graduate from a regular membership to a VIP membership when you reach 6,000 points within one year.
    • Once you reach VIP status, you earn points 1.5x faster and enjoy free shipping.
  • How are points earned?
    • Points are earned when you make a purchase at any of our stores: The Shoe Company, Town Shoes, DSW Designer Shoe Warehouse Canada and Shoe Warehouse.
    • You earn points when you purchase in-store or online.
    • You earn a Shoe Lovers Rewards Certificate for every 2,000 points. The certificate has a $10 value and can be redeemed on your next purchase.
    • Certificates expire after 90 days from issue date.
  • How are points redeemed?
    • Once you reach 2,000 points, you'll receive a $10 Shoe Lovers Rewards Certificate that can be used towards any purchase in-store.
    • Certificates expire after 90 days from issue date.
  • What is a Shoe Lovers Rewards Certificate?
    • A Shoe Lovers Rewards Certificate is a digital coupon that appears in your membership account. It shows the savings you have earned toward your next purchase.
    • A single Shoe Lovers Rewards Certificate gives you $10 off your next purchase.
    • Certificates have no cash value.
    • You do not need to show your certificate to redeem it. We keep track of your points and account information in our system online and in-store.
  • Can I earn Shoe Lovers Rewards points through The Shoe Company, Town Shoes, DSW Designer Shoe Warehouse Canada and Shoe Warehouse?
    • Yes. Shoe Lovers Rewards Certificates can be redeemed at any of our Canadian locations. Rewards certificates can be redeemed at any of our stores in Canada.
  • I’m already a member of DSW in the United States. Can I use my account in Canadian stores?
    • No. The United States and Canadian programs are entirely separate. DSW Rewards cannot be earned or redeemed at Canadian locations and Shoe Lovers Rewards cannot be earned or redeemed at locations in the United States. 
  • Is there a Shoe Lovers Rewards card?
    • No. We keep track of your points and account information in our system online and in-store. You can track your progress online here: (link)
  • What information do I need to provide to sign up?
    • You need your name, email address and phone number. We require this so we can easily find your account in our system when you visit our stores. You also have the option of providing a few other details about yourself so we can send you special offers.
  • Is there an age requirement for membership?
    • Yes. Shoe Lovers Rewards members must be 13 years of age or older.